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Master's Thesis from the year 2017 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 58 Punkte, The University of Liverpool (UOL Management School), language: English, abstract: Corporate Social Responsibility (CSR) is still an expression of profit and doing good or "Public good and self-interest" (Drucker, 1984, p. 24). In a fast-changing informed global economy, the consumer has to take over responsibility as an expression of self-determination. This dissertation researches CSR from a consumer's perspective in western economies. The focus of the research is consumer perception/participation in socially responsible processes in the context of active consumerism and capitalism. The leading question is what the consumer's role in capitalism looks like and how participation as a form of a holistic value creation could be. The gap shown in this research project is that consumers value and expect socially responsible behavior but stay merely passive. It is significant that consumers do not consider themselves as a determining influence regarding social responsibility. A tendency of more contribution to economic processes is visible but runs far behind its potential. Capitalism needs to be accepted as a tool and basis for the self-determined social responsibility of individuals.
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