Corporate Social Responsibility in Cameroon - Nkwetta Ajong, Felix
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Studies have seen various attempts at explaining the dominance and proliferation of CSR in mainstream business and as a competitive advantage for firms. Various scholars have previously emphasized on the importance of CSR community involvement and development which has been accentuated by ISO 26000 guidelines on social responsibility. Many of these studies however stimulating there are, have often been based mostly on the West with little focused on Africa and Cameroon in particular. Building upon previous researches and in order to gain a deeper understanding of the practices of CSR in…mehr

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Produktbeschreibung
Studies have seen various attempts at explaining the dominance and proliferation of CSR in mainstream business and as a competitive advantage for firms. Various scholars have previously emphasized on the importance of CSR community involvement and development which has been accentuated by ISO 26000 guidelines on social responsibility. Many of these studies however stimulating there are, have often been based mostly on the West with little focused on Africa and Cameroon in particular. Building upon previous researches and in order to gain a deeper understanding of the practices of CSR in Cameroon business environment and culture, a qualitative research has been conducted with a purposeful sample of mid-level ethics, sustainability and CSR managers of four companies alongside an identified group of stakeholders (local community representatives and NGOs) The study which assesses the extent to which community involvement and development as a core principle of CSR as outlined by ISO 26000 is implemented by Cameroonian firms in their CSR quest, proposes recommendations for stakeholders towards a sustainable CSR implementation in Cameroon.
Autorenporträt
Felix Nkwetta Ajong holds an MA in Management with distinction from the University of Greenwich, UK and Saxion University of Applied Sciences, Deventer, Netherlands. He obtained his LLB in Law and Maitrise in Business law from the University of Yaoundé II Soa, Cameroon. His research areas and interest includes legal, business and non-profit.