Gomathi S., Priyadarshini V.

Corporate Social Responsibility in the Educational Sector

Influence of CSR on Corporate Reputation and Customer satisfaction

• Broschiertes Buch

Produktbeschreibung

This research is significant to the field of understanding services marketing, strategic management. The independent variable used in the study is Corporate Social Responsibility (CSR) and constructs used under independent variables are institutions' customer responsibility dimension, institutions' employee responsibility dimension, institutions' economic responsibility dimension, institutions' environmental responsibility dimension, and institution's societal responsibility dimension. The dependent variables used in the study are Customer Satisfaction (CS) and Corporate Reputation (CR). The research will provide an opportunity to add new findings to the phenomena of social responsibility on corporate reputation and customer satisfaction in the education sector especially for engineering colleges in Tamilnadu. This research will have implications for academic practitioners that would help the decision-makers of an educational institution to understand and formulating marketing and strategic management especially social responsibility policies to gain reputation and customer satisfaction in the market.

Produktdetails

• Verlag: Scholar's Press
• Seitenzahl: 192
• Erscheinungstermin: 22. Oktober 2020
• Englisch
• Abmessung: 220mm x 150mm x 12mm
• Gewicht: 304g
• ISBN-13: 9786138943112
• ISBN-10: 6138943112
• Artikelnr.: 60493778

Autorenporträt

Dr.S.Gomathi has got a Ph.D in the field of HRM in 1992 at the age of 26 years.Serving as a faculty in MBA department for the past 20 years. She has authored a book on Essentials of Entrepreneurship in 2003 and is a recipient of lot of honours as best teacher& paper prsenter.Guided more tahn 200 projects.Visited countries Malaysia & Singapore.