Corporate Social Responsibility, Sustainability, and Ethical Public Relations
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This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

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Produktbeschreibung
This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
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Autorenporträt
Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, University of Oregon, USA, teaching and researching public relations, corporate social responsibility, and social identity. She has won two national book awards, and she has published extensively in peer-reviewed academic journals. Pompper holds the Accredited Public Relations credential from Public Relations Society of America and worked as a public relations manager and journalist for 25 years before joining the academy.