Donnalyn Pompper

Corporate Social Responsibility, Sustainability and Public Relations

Negotiating Multiple Complex Challenges

• Gebundenes Buch

Produktbeschreibung

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 214
• Erscheinungstermin: 18. Mai 2015
• Englisch
• Abmessung: 231mm x 157mm x 18mm
• Gewicht: 454g
• ISBN-13: 9780415855914
• ISBN-10: 0415855918
• Artikelnr.: 41782509

Autorenporträt

Donnalyn Pompper is Associate Professor of Strategic Communications at Temple University, USA. She also has extensive corporate PR experience with Campbell's Soup Company, the Tasty Baking Company and Lewis, Gilman & Kynett, once the largest public relations/advertising firm in Philadelphia.

Inhaltsangabe

1. Forging Public Relations and CSR
Sustainability Connections 2. CSR
Sustainability, Public Relations, and Ethics: Doing no harm and doing the right thing 3. Spanning Boundaries and Building CSR
Sustainability Stakeholder Relationships 4. Communicating CSR
Sustainability and Managing Information Flows 5. Engaging Employees with CSR
Sustainability 6. On Being Prepared to Navigate Ethics and CSR
Sustainability 7. Measuring and Reporting CSR
Sustainability 8. Reforming Organizations: Insider perspectives in three parts 9. Considering the Future of Public Relations and Links with CSR
Sustainability