Donnalyn Pompper

Broschiertes Buch

Corporate Social Responsibility, Sustainability and Public Relations

Negotiating Multiple Complex Challenges

Beschreibung

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

Autor

Donnalyn Pompper is Professor and Endowed Chair in Public Relations at the University of Oregon, USA

Produktdetails

• Verlag: Routledge
• Seitenzahl: 216
• Erscheinungstermin: 13. April 2017
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 336g
• ISBN-13: 9781138743502
• ISBN-10: 113874350X
• Artikelnr.: 57045055