Corporate Sponsorship of Small-Scale Sport Tourism Events
An Australian Perspective
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The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and development, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by small and medium-sized enterprises (SMEs) is the financial lifeblood of these small-scale events. However, little research has paid attention to the management processes underpinning sponsorship agreements between SMEs and small-scale sport tourism events. This book provides a detailed insight into the management o...
The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and development, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by small and medium-sized enterprises (SMEs) is the financial lifeblood of these small-scale events. However, little research has paid attention to the management processes underpinning sponsorship agreements between SMEs and small-scale sport tourism events. This book provides a detailed insight into the management of sponsorship agreements at the local level. The book highlights a number of implications that will be of interest to event managers, sponsors, as well as researchers and students interested in the fields of corporate sponsorship and/or the management of special events.
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