CORPORATE VIRTUE SIGNALLING - Sammut, Jeremy
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In this book, Jeremy Sammut shows why the support of big business in that campaign could be just the beginning of corporate meddling in politically-contentious issues to come. Companies will become political players campaigning for 'systemic change' behind 'progressive' social, environmental, and economic causes if the Corporate Social Responsibility - CSR - activists operating inside Australia business get their way. The notion that corporations need a 'social license to operate' threatens to give business leaders a license to play politics on company time - and with shareholders' money. But…mehr

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Produktbeschreibung
In this book, Jeremy Sammut shows why the support of big business in that campaign could be just the beginning of corporate meddling in politically-contentious issues to come. Companies will become political players campaigning for 'systemic change' behind 'progressive' social, environmental, and economic causes if the Corporate Social Responsibility - CSR - activists operating inside Australia business get their way. The notion that corporations need a 'social license to operate' threatens to give business leaders a license to play politics on company time - and with shareholders' money. But to ensure the business of business remains business and not politics, it is not enough simply to complain about the takeover of business by 'corporate lefties'.
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