Cosmetic products for men - Boun, Ketsana
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In 2009, 30% of men regularly used a facial in France, compared to 4% in 1990. The growth of this segment is 8% per year on average, which is double the cosmetics market. What are the factors that explain the transformation of this market? I have chosen to focus on a socio-cultural approach by analyzing the evolution of male consumer behavior. It is indeed this evolution that leads cosmetic brands to develop new marketing strategies to better seduce their customers.

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Produktbeschreibung
In 2009, 30% of men regularly used a facial in France, compared to 4% in 1990. The growth of this segment is 8% per year on average, which is double the cosmetics market. What are the factors that explain the transformation of this market? I have chosen to focus on a socio-cultural approach by analyzing the evolution of male consumer behavior. It is indeed this evolution that leads cosmetic brands to develop new marketing strategies to better seduce their customers.
Autorenporträt
Nasci em França para pais cambojanos, cresci em Versalhes antes de prosseguir os meus estudos superiores em Lyon. Durante os meus estudos na escola de negócios, tive a oportunidade de fazer dois estágios no estrangeiro: o primeiro em 2010 em Xangai e o segundo em 2013 em Melbourne. Hoje vivo e trabalho em Paris.