23,99 €
inkl. MwSt.
Versandfertig in 6-10 Tagen
12 °P sammeln
Andere Kunden interessierten sich auch für
![Green Marketing Myopia]( "Green Marketing Myopia")
Green Marketing Myopia55,99 €![The influence of high- and low-context cultures on positioning of cosmetic brands]( "The influence of high- and low-context cultures on positioning of cosmetic brands")
The influence of high- and low-context cultures on positioning of cosmetic brands18,95 €![Neuroscience applied to consumer behaviour]( "Neuroscience applied to consumer behaviour")
Neuroscience applied to consumer behaviour36,99 €![The use of sensory marketing]( "The use of sensory marketing")
The use of sensory marketing36,99 €![The effect of packaging on children's food consumption]( "The effect of packaging on children's food consumption")
The effect of packaging on children's food consumption26,99 €![Determinants of household satisfaction at the point of sale]( "Determinants of household satisfaction at the point of sale")
Determinants of household satisfaction at the point of sale36,99 €![Conscious Production and Consumption]( "Conscious Production and Consumption")
Conscious Production and Consumption29,99 €
In 2009, 30% of men regularly used a facial in France, compared to 4% in 1990. The growth of this segment is 8% per year on average, which is double the cosmetics market. What are the factors that explain the transformation of this market? I have chosen to focus on a socio-cultural approach by analyzing the evolution of male consumer behavior. It is indeed this evolution that leads cosmetic brands to develop new marketing strategies to better seduce their customers.