Cosmetic surgery is big business in America. With demand rising this medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercializaton on the medical profession.
Cosmetic surgery is big business in America. With demand rising this medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercializaton on the medical profession.
DEBORAH A. SULLIVAN teaches sociology at Arizona State University. She is the coauthor of Labor Pains: Modern Midwives and Home Birth.
Inhaltsangabe
Acknowledgments Introduction 1. Social Bodies: Tightening the Bonds of Beauty 2. Pretty Pleases: Social, Psychological, and Economic Consequences of Appearances 3. Technological Imperialism: The Emergence of Cosmetic Surgery 4. Medical Entrepreneurs: Market Forces, Regulatory Changes, and Growth of Cosmetic Surgery 5. Sibling Rivalry: The Intraprofessional "Turf War" over Cosmetic Surgery 6. Caveat Emptor: Selling Surgery 7. Managing the Media Message: Cosmetic Surgery in Women's Magazines 8. Pandora's Box: Commercialism in the Medical Profession Bibliography Index
Acknowledgments Introduction 1. Social Bodies: Tightening the Bonds of Beauty 2. Pretty Pleases: Social, Psychological, and Economic Consequences of Appearances 3. Technological Imperialism: The Emergence of Cosmetic Surgery 4. Medical Entrepreneurs: Market Forces, Regulatory Changes, and Growth of Cosmetic Surgery 5. Sibling Rivalry: The Intraprofessional "Turf War" over Cosmetic Surgery 6. Caveat Emptor: Selling Surgery 7. Managing the Media Message: Cosmetic Surgery in Women's Magazines 8. Pandora's Box: Commercialism in the Medical Profession Bibliography Index
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