George David Smith, Timothy Curtis Jacobson

Cotton's Renaissance

A Study in Market Innovation

• Broschiertes Buch

Produktbeschreibung

A history of Cotton Incorporated's impact on the cotton market in the United States.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 364
• Erscheinungstermin: 15. März 2011
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 591g
• ISBN-13: 9780521298957
• ISBN-10: 0521298954
• Artikelnr.: 33766369

Inhaltsangabe

Preface
Introduction: why grow cotton, anyway? Culture and economy
Part I. Managing Supply: 1. 'The snow of southern summers': King Cotton and his markets in the age of industrial revolution
2. Nature and know-how: organization and technology in the Postbellum era
3. Acts of God and Government: the search for political solutions
Part II. Approaching the Market: 4. Synthetic shock: competition's alarm
5. Creating Cotton Incorporated
Part III. Managing the Market: 6. Creating consumption
7. Managing the mill: the necessary illusion of control
8. Competitive markets in a global economy
Afterword: trends and cycles.