Counter Strategies in Global Markets

Herausgeber: Ploetner, O.

• Gebundenes Buch

Produktbeschreibung

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Produktdetails

• Verlag: Palgrave MacMillan UK / Palgrave Macmillan
• 2012 edition
• Seitenzahl: 171
• Erscheinungstermin: 6. Dezember 2011
• Englisch
• Abmessung: 248mm x 164mm x 20mm
• Gewicht: 433g
• ISBN-13: 9780230301313
• ISBN-10: 0230301312
• Artikelnr.: 34008168

Autorenporträt

OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.

Inhaltsangabe

Introduction ZPMC, China - The Classical Success Story On War Attacking
Abroad: No Frills Technology For The Emerging Markets Products That Can't
Be Copied: Highly Complex Services (HCS) Corporate Perspectives: Hybrids
Conclusion