Andere Kunden interessierten sich auch für
![The Country of Origin Effect on Greek Consumers¿ Evaluation of Wine]( "The Country of Origin Effect on Greek Consumers¿ Evaluation of Wine")
The Country of Origin Effect on Greek Consumers¿ Evaluation of Wine23,99 €![The Country of Origin Syndrome: The Curse Chasing Chinese Brands]( "The Country of Origin Syndrome: The Curse Chasing Chinese Brands")
The Country of Origin Syndrome: The Curse Chasing Chinese Brands22,99 €![Country of origin effect and consumer behavior]( "Country of origin effect and consumer behavior")
Country of origin effect and consumer behavior27,99 €![Einblick in den Country-of-Origin-Effekt]( "Einblick in den Country-of-Origin-Effekt")
Einblick in den Country-of-Origin-Effekt42,95 €![Country of Origin Effects as Key Success Factor for Marketing Strategies]( "Country of Origin Effects as Key Success Factor for Marketing Strategies")
Country of Origin Effects as Key Success Factor for Marketing Strategies27,95 €![Der Country-of-Origin-Effekt in der Schweizer Wirtschaft]( "Der Country-of-Origin-Effekt in der Schweizer Wirtschaft")
Der Country-of-Origin-Effekt in der Schweizer Wirtschaft18,95 €![Country of Origin Image and Consumer Product Involvement]( "Country of Origin Image and Consumer Product Involvement")
Country of Origin Image and Consumer Product Involvement57,99 €
When it comes to choose a single bottle of wine from a wide range of choice in a wine shop, what criteria matter for the Irish wine consumer? What are the elements affecting the value perception of a bottle of wine? Is there any difference of perception between strongly educated wine consumers and novices? How does that affect their purchasing behaviour? Finally, from a brand point of view, what is the best marketing strategy in order to stand out from the crowd? This book aims to answer all of those questions by exploring the Irish wine market and its specific wine consuming behaviour.