It's almost like a bad joke: Question: "What did the CPA marketer earn?" Answer: "Two dollars and thirty-seven cents." Question: "What did the CPA marketer spend to get it?" Answer: "Five hundred and fifty dollars."It's happened this way, more than people like to admit - but it doesn't have to be this way. The most common causes of CPA disappointment are: ·Insufficient market research ·Failure to track daily expenses ·Lack of basic business knowledge
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