Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and…mehr
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
Arthur A. Thompson Jr. earned his BS and PhD degrees in economics from the University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of the University of Alabama's College of Commerce and Business Administration for 25 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School. His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or coauthored five textbooks and six computer-based simulation exercises that are used in colleges and universities worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr. Thompson and his wife of 60 years have two daughters, two grandchildren, and a Yorkshire terrier.
Inhaltsangabe
PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview 1 What Is Strategy and Why Is It Important? 2 Charting a Company's Direction Section B: Core Concepts and Analytical Tools 3 Evaluating a Company's External Environment 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5 The Five Generic Competitive Strategies 6 Strengthening a Company's Competitive Position 7 Strategies for Competing in International Markets 8 Corporate Strategy 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy 10 Building an Organization Capable of Good Strategy Execution 11 Managing Internal Operations 12 Corporate Culture and Leadership PART 2: CASES IN CRAFTING AND EXECUTING STRATEGY Section A: Crafting Strategy in Single-Business Companies 1 Airbnb in 2020 2 Competition in the Craft Beer Industry in 2020 3 Costco Wholesale in 2020: Mission, Business Model, and Strategy 4 Ford Motor Company: Will the Company's Strategic Moves Restore its Competitiveness and Financial Performance? 5 Macy's, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector? 6 TOMS Shoes: Expanding Its Successful One For One Business Model 7 lululemon athletica's Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable? 8 Under Armour's Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market? 9 Spotify in 2020: Can the Company Remain Competitive? 10 Beyond Meat, Inc. 11 Netflix's 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers 12 Twitter Inc. in 2020 13 Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition? 14 GoPro in 2020: Have its Turnaround Strategies Failed? 15 Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry 16 Tesla's Strategy in 2020: Can It Deliver Sustained Profitability? 17 Unilever's Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits? 18 Domino's Pizza: Business Continuity Strategy during the Covid-19 Pandemic 19 Burbank Housing: Building from the Inside Out 20 Boeing 737 MAX: What Response Strategy is Needed to Ensure Passenger Safety and Restore the Company's Reputation? 21 The Walt Disney Company: Its Diversification Strategy in 2020 22 Robin Hood Section B: Crafting Strategy in Diversified Companies 23 Southwest Airlines in 2020: Culture, Values, and Operating Practices 24 Uber Technologies in 2020: Is the Gig Economy Labor Force Working for Uber? Section C: Implementing and Executing Strategy 25 Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence? 26 Nucor Corporation in 2020: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions 27 Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?
PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview 1 What Is Strategy and Why Is It Important? 2 Charting a Company's Direction Section B: Core Concepts and Analytical Tools 3 Evaluating a Company's External Environment 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5 The Five Generic Competitive Strategies 6 Strengthening a Company's Competitive Position 7 Strategies for Competing in International Markets 8 Corporate Strategy 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy 10 Building an Organization Capable of Good Strategy Execution 11 Managing Internal Operations 12 Corporate Culture and Leadership PART 2: CASES IN CRAFTING AND EXECUTING STRATEGY Section A: Crafting Strategy in Single-Business Companies 1 Airbnb in 2020 2 Competition in the Craft Beer Industry in 2020 3 Costco Wholesale in 2020: Mission, Business Model, and Strategy 4 Ford Motor Company: Will the Company's Strategic Moves Restore its Competitiveness and Financial Performance? 5 Macy's, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector? 6 TOMS Shoes: Expanding Its Successful One For One Business Model 7 lululemon athletica's Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable? 8 Under Armour's Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market? 9 Spotify in 2020: Can the Company Remain Competitive? 10 Beyond Meat, Inc. 11 Netflix's 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers 12 Twitter Inc. in 2020 13 Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition? 14 GoPro in 2020: Have its Turnaround Strategies Failed? 15 Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry 16 Tesla's Strategy in 2020: Can It Deliver Sustained Profitability? 17 Unilever's Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits? 18 Domino's Pizza: Business Continuity Strategy during the Covid-19 Pandemic 19 Burbank Housing: Building from the Inside Out 20 Boeing 737 MAX: What Response Strategy is Needed to Ensure Passenger Safety and Restore the Company's Reputation? 21 The Walt Disney Company: Its Diversification Strategy in 2020 22 Robin Hood Section B: Crafting Strategy in Diversified Companies 23 Southwest Airlines in 2020: Culture, Values, and Operating Practices 24 Uber Technologies in 2020: Is the Gig Economy Labor Force Working for Uber? Section C: Implementing and Executing Strategy 25 Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence? 26 Nucor Corporation in 2020: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions 27 Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?
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