Susan Alman, Sara Swanson

Crash Course in Marketing for Libraries

• Broschiertes Buch

Produktbeschreibung

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use-which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

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Produktdetails

• Verlag: Libraries Unlimited
• Seitenzahl: 216
• Erscheinungstermin: 30. November 2014
• Englisch
• Abmessung: 280mm x 216mm x 12mm
• Gewicht: 557g
• ISBN-13: 9781610698702
• ISBN-10: 1610698703
• Artikelnr.: 40904105

Autorenporträt

Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

Inhaltsangabe

CONTENTS Introduction Chapter 1: The Planning Process for Your Marketing
Plan Chapter 2: Develop a Marketing Plan Chapter 3: Communicate to the
Community: Using the Media, Newsletters, and Annual Reports to Market the
Library Chapter 4: Using Social Media to Market the Library Chapter 5:
Fund-Raising Appendix A: Glossary Appendix B: Boilerplate Example Appendix
C: Nominal Group Technique Appendix D: John Cotton Dana Library Public
Relations Awards Appendix E: Sample Marketing Plans Appendix F: Sample
Promotional Materials Appendix G: Sample Annual Appeal Appendix H: Sample
Annual Reports Appendix I: Sample Newsletters Appendix J: Sample Friends of
the Library Newsletters Appendix K: Sample Press Release Index