Andere Kunden interessierten sich auch für
![Effective advertising of films]( "Effective advertising of films")
Effective advertising of films15,95 €![Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community]( "Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community")
Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community17,95 €![Communication strategies for product recalls in the healthcare business]( "Communication strategies for product recalls in the healthcare business")
Communication strategies for product recalls in the healthcare business47,95 €![Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations]( "Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations")
Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations17,95 €![The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations]( "The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations")
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations27,95 €![Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey]( "Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey")
Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey47,95 €![How to make a Western brand successful in China: should it rely on its Western image or adapt to its products¿ market?]( "How to make a Western brand successful in China: should it rely on its Western image or adapt to its products¿ market?")
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products¿ market?47,95 €
Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.