Create Once, Distribute Forever - Simmonds, Ross
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In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement, and make an impact, how and where you distribute your work is more important than the work itself. In Create Once, Distribute Forever, digital marketing strategist Ross Simmonds provides a comprehensive guide for utilizing distribution as your most powerful marketing strategy. You'll learn the ins and outs of distribution, how to overcome roadblocks in the process, why…mehr

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Produktbeschreibung
In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement, and make an impact, how and where you distribute your work is more important than the work itself. In Create Once, Distribute Forever, digital marketing strategist Ross Simmonds provides a comprehensive guide for utilizing distribution as your most powerful marketing strategy. You'll learn the ins and outs of distribution, how to overcome roadblocks in the process, why remixing and republishing content is important, and how to uncover the most profitable distribution channels for your business. With real-world examples, helpful checklists, and a step-by-step playbook for generating your own distribution plan, Create Once, Distribute Forever is a must-read for all entrepreneurs wanting to unlock efficiency, brand awareness, and sustainable success through distribution.
Autorenporträt
Ross Simmonds is an entrepreneur and marketing strategist who helps brands utilize content marketing, social media, and digital channels to achieve their business goals. He's the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands. Named one of the most influential marketers in the world by multiple marketing publications and firms, Ross has received the Harry Jerome Young Entrepreneur Award and been named one of the Top 50 CEOs in Atlantic Canada. He's been published or featured in Forbes, HuffPost, and VentureBeat, and on BET and CBC, among other media outlets. He enjoys traveling and is a frequent speaker at global digital marketing conferences for small, medium, and enterprise brands.