Ross Brown
Create Your Own TV Series for the Internet
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Ross Brown
Create Your Own TV Series for the Internet
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A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a polished pilot and successive episodes of his or her own original Internet TV series.
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A first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the cyber generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a polished pilot and successive episodes of his or her own original Internet TV series.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Michael Wiese Productions
- 2 Revised edition
- Seitenzahl: 264
- Erscheinungstermin: 1. März 2014
- Englisch
- Abmessung: 228mm x 151mm x 20mm
- Gewicht: 416g
- ISBN-13: 9781615931682
- ISBN-10: 1615931686
- Artikelnr.: 38540366
- Verlag: Michael Wiese Productions
- 2 Revised edition
- Seitenzahl: 264
- Erscheinungstermin: 1. März 2014
- Englisch
- Abmessung: 228mm x 151mm x 20mm
- Gewicht: 416g
- ISBN-13: 9781615931682
- ISBN-10: 1615931686
- Artikelnr.: 38540366
Ross Brown has written for and produced some of the most successful TV series of all time, including The Cosby Show, Who's the Boss?, and Step By Step. He has created primetime series for ABC, CBS, and the WB. Brown teaches at Dodge College of Film and Media Arts at Chapman University, one of the nation's top film schools, where he created the groundbreaking "Byte-Sized Television” courses.
TABLE OF CONTENTS Acknowledgments How to Use this Book Why a Second Edition? Preface What's this book about, who is it for? CHAPTER ONE What is a webisode?
A brief history of short episodic video on the Web
What's out there already - amateur and professional
Why create for the net? CHAPTER TWO The series concept
What is a series as opposed to a stand-alone short film?
Fatally flawed series concepts
Be bold, fresh and original
So where's the drama?
you need a killer title CHAPTER THREE Creating compelling characters
Character essentials
Characterization
your overall character landscape
Leading characters vs. supporting characters
Drawing on real life
Growing your characters CHAPTER FOUR Creating the world of your series
Laying out the rules
reality vs. believability
Building on the reality you create
What if I want to make an animated Web series?
Animated Web series - what's out there now CHAPTER FIVE The pilot - story
Creating a story that tells and sells
Premise pilot vs. "Episode #10” pilot
you've only got a few minutes, so be economical
Creating memorable character introductions
Story structure: Beginning-Middle-End
Putting it on paper - writing an outline CHAPTER SIX The pilot - script
Building your script, scene by scene
Deviating from the outline
What makes good dialogue - the 4 C's
Making your script read visually
you've got a first draft - time to get to work again
When is it ready to be shot? CHAPTER SEVEN Choosing a visual style
The marriage of style and content
Beginnings, endings and transitions CHAPTER EIGHT Practical concerns - equipment and budget
Equipment - from the bargain basement to the penthouse
Cameras and camera accessories
Sound - mikes, booms, recorders, etc.
Lights
Editing software - fancier stuff
Learning more about all this equipment and how to use it CHAPTER NINE The pilot - preproduction
Casting: finding talented actors when you have no budget
Locations: imagination meets reality
Permits
Developing a shooting schedule
revising the script to fit the logistics
Making a shot list
Props and wardrobe
Situations that require special preproduction CHAPTER TEN The pilot - production
Dealing with the unexpected
Be quick, but don't hurry
Getting enough takes and coverage
you aren't the only genius on the set
Actors aren't puppets
Crewmembers aren't slaves
The World is not a Set CHAPTER ELEVEN The pilot - postproduction
The rough cut - putting it together
The rough cut - assessing what you have
refining the cut
Postproduction sound
Adding music
Creating a main title CHAPTER TWELVE Building on the pilot - coming up with episode ideas
Growing your series
Growing your characters
Learning from each episode you shoot
How many complete episodes do I need before I can post my series? CHAPTER THIRTEEN Marketing your Series...And yourself!
youTube
Beyond youTube
Publicizing and marketing your series
Festivals and contests
Should you create your own website?
Selling and Marketing yourself CHAPTER FOURTEEN Business Uses of Web Series
Can you Sell and Entertain at the Same Time?
Humor Sells
Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time
Even If you're not a Business... CHAPTER FIFTEEN Interviews With Creators in the Web Series World
Bill Rosenthal - TV Pro Finds a new Market For His Skills
Cary Okmin - Branded Content: Part Ad, Part Web Series, All Creative
Courtney Zito - Hollywood Girl Moves Behind the Camera
Jen Dawson - Party Girl Has Some Serious Game
Michael Ajakwe - Content Creator...and Creator of the First All Web Series Festival
Christine Lakin - The Long and Winding road EPILOGUE You're ready - honest - so go do it! Appendix 1: Screenplay format tutorial Appendix 2: Recommended reading for more detailed discussion of each craft Appendix 3: Syllabi and course outlines for teachers About the Author
A brief history of short episodic video on the Web
What's out there already - amateur and professional
Why create for the net? CHAPTER TWO The series concept
What is a series as opposed to a stand-alone short film?
Fatally flawed series concepts
Be bold, fresh and original
So where's the drama?
you need a killer title CHAPTER THREE Creating compelling characters
Character essentials
Characterization
your overall character landscape
Leading characters vs. supporting characters
Drawing on real life
Growing your characters CHAPTER FOUR Creating the world of your series
Laying out the rules
reality vs. believability
Building on the reality you create
What if I want to make an animated Web series?
Animated Web series - what's out there now CHAPTER FIVE The pilot - story
Creating a story that tells and sells
Premise pilot vs. "Episode #10” pilot
you've only got a few minutes, so be economical
Creating memorable character introductions
Story structure: Beginning-Middle-End
Putting it on paper - writing an outline CHAPTER SIX The pilot - script
Building your script, scene by scene
Deviating from the outline
What makes good dialogue - the 4 C's
Making your script read visually
you've got a first draft - time to get to work again
When is it ready to be shot? CHAPTER SEVEN Choosing a visual style
The marriage of style and content
Beginnings, endings and transitions CHAPTER EIGHT Practical concerns - equipment and budget
Equipment - from the bargain basement to the penthouse
Cameras and camera accessories
Sound - mikes, booms, recorders, etc.
Lights
Editing software - fancier stuff
Learning more about all this equipment and how to use it CHAPTER NINE The pilot - preproduction
Casting: finding talented actors when you have no budget
Locations: imagination meets reality
Permits
Developing a shooting schedule
revising the script to fit the logistics
Making a shot list
Props and wardrobe
Situations that require special preproduction CHAPTER TEN The pilot - production
Dealing with the unexpected
Be quick, but don't hurry
Getting enough takes and coverage
you aren't the only genius on the set
Actors aren't puppets
Crewmembers aren't slaves
The World is not a Set CHAPTER ELEVEN The pilot - postproduction
The rough cut - putting it together
The rough cut - assessing what you have
refining the cut
Postproduction sound
Adding music
Creating a main title CHAPTER TWELVE Building on the pilot - coming up with episode ideas
Growing your series
Growing your characters
Learning from each episode you shoot
How many complete episodes do I need before I can post my series? CHAPTER THIRTEEN Marketing your Series...And yourself!
youTube
Beyond youTube
Publicizing and marketing your series
Festivals and contests
Should you create your own website?
Selling and Marketing yourself CHAPTER FOURTEEN Business Uses of Web Series
Can you Sell and Entertain at the Same Time?
Humor Sells
Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time
Even If you're not a Business... CHAPTER FIFTEEN Interviews With Creators in the Web Series World
Bill Rosenthal - TV Pro Finds a new Market For His Skills
Cary Okmin - Branded Content: Part Ad, Part Web Series, All Creative
Courtney Zito - Hollywood Girl Moves Behind the Camera
Jen Dawson - Party Girl Has Some Serious Game
Michael Ajakwe - Content Creator...and Creator of the First All Web Series Festival
Christine Lakin - The Long and Winding road EPILOGUE You're ready - honest - so go do it! Appendix 1: Screenplay format tutorial Appendix 2: Recommended reading for more detailed discussion of each craft Appendix 3: Syllabi and course outlines for teachers About the Author
TABLE OF CONTENTS Acknowledgments How to Use this Book Why a Second Edition? Preface What's this book about, who is it for? CHAPTER ONE What is a webisode?
A brief history of short episodic video on the Web
What's out there already - amateur and professional
Why create for the net? CHAPTER TWO The series concept
What is a series as opposed to a stand-alone short film?
Fatally flawed series concepts
Be bold, fresh and original
So where's the drama?
you need a killer title CHAPTER THREE Creating compelling characters
Character essentials
Characterization
your overall character landscape
Leading characters vs. supporting characters
Drawing on real life
Growing your characters CHAPTER FOUR Creating the world of your series
Laying out the rules
reality vs. believability
Building on the reality you create
What if I want to make an animated Web series?
Animated Web series - what's out there now CHAPTER FIVE The pilot - story
Creating a story that tells and sells
Premise pilot vs. "Episode #10” pilot
you've only got a few minutes, so be economical
Creating memorable character introductions
Story structure: Beginning-Middle-End
Putting it on paper - writing an outline CHAPTER SIX The pilot - script
Building your script, scene by scene
Deviating from the outline
What makes good dialogue - the 4 C's
Making your script read visually
you've got a first draft - time to get to work again
When is it ready to be shot? CHAPTER SEVEN Choosing a visual style
The marriage of style and content
Beginnings, endings and transitions CHAPTER EIGHT Practical concerns - equipment and budget
Equipment - from the bargain basement to the penthouse
Cameras and camera accessories
Sound - mikes, booms, recorders, etc.
Lights
Editing software - fancier stuff
Learning more about all this equipment and how to use it CHAPTER NINE The pilot - preproduction
Casting: finding talented actors when you have no budget
Locations: imagination meets reality
Permits
Developing a shooting schedule
revising the script to fit the logistics
Making a shot list
Props and wardrobe
Situations that require special preproduction CHAPTER TEN The pilot - production
Dealing with the unexpected
Be quick, but don't hurry
Getting enough takes and coverage
you aren't the only genius on the set
Actors aren't puppets
Crewmembers aren't slaves
The World is not a Set CHAPTER ELEVEN The pilot - postproduction
The rough cut - putting it together
The rough cut - assessing what you have
refining the cut
Postproduction sound
Adding music
Creating a main title CHAPTER TWELVE Building on the pilot - coming up with episode ideas
Growing your series
Growing your characters
Learning from each episode you shoot
How many complete episodes do I need before I can post my series? CHAPTER THIRTEEN Marketing your Series...And yourself!
youTube
Beyond youTube
Publicizing and marketing your series
Festivals and contests
Should you create your own website?
Selling and Marketing yourself CHAPTER FOURTEEN Business Uses of Web Series
Can you Sell and Entertain at the Same Time?
Humor Sells
Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time
Even If you're not a Business... CHAPTER FIFTEEN Interviews With Creators in the Web Series World
Bill Rosenthal - TV Pro Finds a new Market For His Skills
Cary Okmin - Branded Content: Part Ad, Part Web Series, All Creative
Courtney Zito - Hollywood Girl Moves Behind the Camera
Jen Dawson - Party Girl Has Some Serious Game
Michael Ajakwe - Content Creator...and Creator of the First All Web Series Festival
Christine Lakin - The Long and Winding road EPILOGUE You're ready - honest - so go do it! Appendix 1: Screenplay format tutorial Appendix 2: Recommended reading for more detailed discussion of each craft Appendix 3: Syllabi and course outlines for teachers About the Author
A brief history of short episodic video on the Web
What's out there already - amateur and professional
Why create for the net? CHAPTER TWO The series concept
What is a series as opposed to a stand-alone short film?
Fatally flawed series concepts
Be bold, fresh and original
So where's the drama?
you need a killer title CHAPTER THREE Creating compelling characters
Character essentials
Characterization
your overall character landscape
Leading characters vs. supporting characters
Drawing on real life
Growing your characters CHAPTER FOUR Creating the world of your series
Laying out the rules
reality vs. believability
Building on the reality you create
What if I want to make an animated Web series?
Animated Web series - what's out there now CHAPTER FIVE The pilot - story
Creating a story that tells and sells
Premise pilot vs. "Episode #10” pilot
you've only got a few minutes, so be economical
Creating memorable character introductions
Story structure: Beginning-Middle-End
Putting it on paper - writing an outline CHAPTER SIX The pilot - script
Building your script, scene by scene
Deviating from the outline
What makes good dialogue - the 4 C's
Making your script read visually
you've got a first draft - time to get to work again
When is it ready to be shot? CHAPTER SEVEN Choosing a visual style
The marriage of style and content
Beginnings, endings and transitions CHAPTER EIGHT Practical concerns - equipment and budget
Equipment - from the bargain basement to the penthouse
Cameras and camera accessories
Sound - mikes, booms, recorders, etc.
Lights
Editing software - fancier stuff
Learning more about all this equipment and how to use it CHAPTER NINE The pilot - preproduction
Casting: finding talented actors when you have no budget
Locations: imagination meets reality
Permits
Developing a shooting schedule
revising the script to fit the logistics
Making a shot list
Props and wardrobe
Situations that require special preproduction CHAPTER TEN The pilot - production
Dealing with the unexpected
Be quick, but don't hurry
Getting enough takes and coverage
you aren't the only genius on the set
Actors aren't puppets
Crewmembers aren't slaves
The World is not a Set CHAPTER ELEVEN The pilot - postproduction
The rough cut - putting it together
The rough cut - assessing what you have
refining the cut
Postproduction sound
Adding music
Creating a main title CHAPTER TWELVE Building on the pilot - coming up with episode ideas
Growing your series
Growing your characters
Learning from each episode you shoot
How many complete episodes do I need before I can post my series? CHAPTER THIRTEEN Marketing your Series...And yourself!
youTube
Beyond youTube
Publicizing and marketing your series
Festivals and contests
Should you create your own website?
Selling and Marketing yourself CHAPTER FOURTEEN Business Uses of Web Series
Can you Sell and Entertain at the Same Time?
Humor Sells
Characters That Connect With Customers, Tell a real Story, Give the Customer Value for His Time
Even If you're not a Business... CHAPTER FIFTEEN Interviews With Creators in the Web Series World
Bill Rosenthal - TV Pro Finds a new Market For His Skills
Cary Okmin - Branded Content: Part Ad, Part Web Series, All Creative
Courtney Zito - Hollywood Girl Moves Behind the Camera
Jen Dawson - Party Girl Has Some Serious Game
Michael Ajakwe - Content Creator...and Creator of the First All Web Series Festival
Christine Lakin - The Long and Winding road EPILOGUE You're ready - honest - so go do it! Appendix 1: Screenplay format tutorial Appendix 2: Recommended reading for more detailed discussion of each craft Appendix 3: Syllabi and course outlines for teachers About the Author