Plan for business success with this essential guide Starting and running a business is a big task, but a smart business plan maximizes your chance for success. Creating a Business Plan For Dummies takes you from start-up to sustainable enterprise, the easy way. Discover how to test the viability of your business idea, and how AI can sharpen business strategies. Learn how to differentiate yourself from competitors, pitch to investors, and create an enterprise that reflects you and your values. Build your business on a firm foundation, with this Dummies guide. Inside... * Discover why plans…mehr
Plan for business success with this essential guide Starting and running a business is a big task, but a smart business plan maximizes your chance for success. Creating a Business Plan For Dummies takes you from start-up to sustainable enterprise, the easy way. Discover how to test the viability of your business idea, and how AI can sharpen business strategies. Learn how to differentiate yourself from competitors, pitch to investors, and create an enterprise that reflects you and your values. Build your business on a firm foundation, with this Dummies guide. Inside... * Discover why plans matter * Identify your difference * Demystify financial projections * Find the sweet spot between risk and gain * Attract investors and funding * Write a winning pitch * Maintain your motivationHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Veechi Curtis specializes in mentoring small businesses, helping business owners find the secrets to their own success. She is the author of the bestselling Small Business For Dummies and Bookkeeping For Dummies.
Inhaltsangabe
Introduction 1 Part I: Getting Started 7 Chapter 1: Letting Your Plan Take Flight 9 Chapter 2: Figuring Out What's So Special about You (and Your Business) 27 Chapter 3: Sizing up the Competition 39 Part II: Doing the Groundwork 57 Chapter 4: Budgeting for Start-Up Expenses 59 Chapter 5: Figuring out Prices and Predicting Sales 77 Chapter 6: Calculating Costs and Gross Profit 97 Chapter 7: Planning for Expenses 119 Part III: Checking Your Idea Makes Financial Sense 145 Chapter 8: Assembling Your Profit & Loss Projection 147 Chapter 9: Calculating Your Break-Even Point 169 Chapter 10: Creating Cashflows and Building Budgets 179 Part IV: Transforming Your Idea into Reality 199 Chapter 11: Separating Yourself from Your Business 201 Chapter 12: Developing a Strong Marketing Plan 219 Chapter 13: Staying One Step Ahead 243 Chapter 14: Managing Risk 259 Chapter 15: Pulling Together Your Written Plan 275 Part V: The Part of Tens 295 Chapter 16: Ten Tips for Using Excel in Your Business Plan 297 Chapter 17: Ten Ideas for a Well-Presented Plan 309 Chapter 18: Ten Questions to Ask before You're Done 319 Appendix: Sample Business Plan 327 Index 349
Introduction 1 Part I: Getting Started 7 Chapter 1: Letting Your Plan Take Flight 9 Chapter 2: Figuring Out What's So Special about You (and Your Business) 27 Chapter 3: Sizing up the Competition 39 Part II: Doing the Groundwork 57 Chapter 4: Budgeting for Start-Up Expenses 59 Chapter 5: Figuring out Prices and Predicting Sales 77 Chapter 6: Calculating Costs and Gross Profit 97 Chapter 7: Planning for Expenses 119 Part III: Checking Your Idea Makes Financial Sense 145 Chapter 8: Assembling Your Profit & Loss Projection 147 Chapter 9: Calculating Your Break-Even Point 169 Chapter 10: Creating Cashflows and Building Budgets 179 Part IV: Transforming Your Idea into Reality 199 Chapter 11: Separating Yourself from Your Business 201 Chapter 12: Developing a Strong Marketing Plan 219 Chapter 13: Staying One Step Ahead 243 Chapter 14: Managing Risk 259 Chapter 15: Pulling Together Your Written Plan 275 Part V: The Part of Tens 295 Chapter 16: Ten Tips for Using Excel in Your Business Plan 297 Chapter 17: Ten Ideas for a Well-Presented Plan 309 Chapter 18: Ten Questions to Ask before You're Done 319 Appendix: Sample Business Plan 327 Index 349
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