You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: * Master the basics. Learn HTML5, the language of the Web. * Design good-looking pages. Use styles to build polished layouts. * Get it online. Find a reliable web host and pick a good web address. * Use time-saving tools. Learn…mehr
You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: * Master the basics. Learn HTML5, the language of the Web. * Design good-looking pages. Use styles to build polished layouts. * Get it online. Find a reliable web host and pick a good web address. * Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. * Attract visitors. Make sure people can find your site through popular search engines like Google. * Build a community. Encourage repeat visits with social media. * Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal. * Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.
Matthew MacDonald is a developer, author, and educator in all things Visual Basic and .NET. He's worked with Visual Basic and ASP since their initial versions, and has written over a dozen books on the subject, including The Book of VB .NET (No Starch Press) and Visual Basic 2005: A Developer's Notebook (O'Reilly). He has also written a number of Missing Manual titles on Excel 2007 and Access 2007 (O'Reilly). His website is http://www.prosetech.com/.
Inhaltsangabe
The Missing Credits About the Author About the Creative Team Acknowledgements The Missing Manual Series Introduction The Glory of Building a Website from Scratch About This Book About the Online Resources Safari® Books Online Part 1: Building Basic Web Pages Chapter 1: Creating Your First Page 1.1 HTML: The Language of the Web 1.2 Tutorial: Creating an HTML File 1.3 Seeing the HTML of a Live Web Page 1.4 A Closer Look at HTML Tags 1.5 Understanding HTML Documents 1.6 Tutorial: Building a Complete HTML Document 1.7 Checking Your Pages for Errors Chapter 2: Becoming Fluent in HTML 2.1 Types of Elements 2.2 HTML Elements for Basic Text 2.3 Tutorial: Converting Raw Text to HTML 2.4 HTML Elements for Lists 2.5 HTML Elements for Tables 2.6 Inline Formatting Chapter 3: Building a Style Sheet 3.1 Graphic Design on the Web 3.2 Style Sheet Basics 3.3 Tutorial: Attaching a Style Sheet to a Page 3.4 When Styles Overlap 3.5 Class Selectors 3.6 Colors 3.7 Text Alignment and Spacing 3.8 Basic Fonts 3.9 Web Fonts with Google 3.10 Borders Chapter 4: Adding Graphics 4.1 Introducing the Element 4.2 Tutorial: Storing Images in a Subfolder 4.3 File Formats for Web Graphics 4.4 Tutorial: Wrapping Text Around an Image 4.5 Background Images 4.6 Finding Free Art Chapter 5: Working with a Web Editor 5.1 The Benefits of a Web Editor 5.2 Choosing Your Web Editor 5.3 Getting Started with Dreamweaver 5.4 Setting Up Shop with Expression Web 5.5 Trying Out Brackets Chapter 6: Linking Pages 6.1 Understanding the Anchor 6.2 Tutorial: Linking the Pages in a Site 6.3 More Tricks with Links 6.4 Links That Lead to Bookmarks 6.5 When Good Links Go Bad Chapter 7: Designing Better Style Sheets 7.1 Planning a Style Sheet 7.2 Building a Complete Style Sheet 7.3 Improving Your Style Sheet 7.4 Tutorial: Becoming a Style Detective Part 2: From Web Page to Website Chapter 8: Page Layout 8.1 Understanding Style-Based Layout 8.2 Choosing Your Layout 8.3 Tutorial: Creating a Layout with Multiple Columns 8.4 A Few More Layout Techniques 8.5 Putting the Same Content on Multiple Pages Chapter 9: Getting Your Site Online 9.1 How Web Hosting Works 9.2 Domain Names 9.3 Getting Web Space 9.4 Transferring Files to Your Site Part 3: Connecting with Your Audience Chapter 10: Introducing Your Site to the World 10.1 Your Website Promotion Plan 10.2 Making Your Site Search-Engine Friendly 10.3 Registering with Search Engines 10.4 Tracking Visitors Chapter 11: Website Promotion 11.1 Spreading the Word 11.2 Transforming a Site into a Community 11.3 Email Newsletters 11.4 Twitter 11.5 Facebook 11.6 Groups Chapter 12: Adding a Blog 12.1 Understanding Blogs 12.2 Getting Started with Blogger 12.3 Blog Management 12.4 Reviewing Comments Chapter 13: Making Money with Your Site 13.1 Money-Making the Web Way 13.2 Google AdSense 13.3 Amazon Associates 13.4 PayPal Merchant Tools Part 4: Interactivity and Multimedia Chapter 14: JavaScript: Adding Interactivity 14.1 Understanding JavaScript 14.2 JavaScript 101 14.3 Dynamic HTML 14.4 Scripts on the Web Chapter 15: Dynamic Buttons and Menus 15.1 Fancy Buttons 15.2 Choosing Your Approach 15.3 Tutorial: Creating a Rollover Button 15.4 Fancy Menus Chapter 16: Audio and Video 16.1 Understanding Multimedia 16.2 Playing Audio Files 16.3 Showing Video Clips 16.4 Fallbacks for Old Browsers 16.5 Uploading Videos to YouTube Part 5: Appendixes Where to Go from Here HTML Quick Reference HTML Elements HTML5 Semantic Elements HTML Character Entities
The Missing Credits About the Author About the Creative Team Acknowledgements The Missing Manual Series Introduction The Glory of Building a Website from Scratch About This Book About the Online Resources Safari® Books Online Part 1: Building Basic Web Pages Chapter 1: Creating Your First Page 1.1 HTML: The Language of the Web 1.2 Tutorial: Creating an HTML File 1.3 Seeing the HTML of a Live Web Page 1.4 A Closer Look at HTML Tags 1.5 Understanding HTML Documents 1.6 Tutorial: Building a Complete HTML Document 1.7 Checking Your Pages for Errors Chapter 2: Becoming Fluent in HTML 2.1 Types of Elements 2.2 HTML Elements for Basic Text 2.3 Tutorial: Converting Raw Text to HTML 2.4 HTML Elements for Lists 2.5 HTML Elements for Tables 2.6 Inline Formatting Chapter 3: Building a Style Sheet 3.1 Graphic Design on the Web 3.2 Style Sheet Basics 3.3 Tutorial: Attaching a Style Sheet to a Page 3.4 When Styles Overlap 3.5 Class Selectors 3.6 Colors 3.7 Text Alignment and Spacing 3.8 Basic Fonts 3.9 Web Fonts with Google 3.10 Borders Chapter 4: Adding Graphics 4.1 Introducing the Element 4.2 Tutorial: Storing Images in a Subfolder 4.3 File Formats for Web Graphics 4.4 Tutorial: Wrapping Text Around an Image 4.5 Background Images 4.6 Finding Free Art Chapter 5: Working with a Web Editor 5.1 The Benefits of a Web Editor 5.2 Choosing Your Web Editor 5.3 Getting Started with Dreamweaver 5.4 Setting Up Shop with Expression Web 5.5 Trying Out Brackets Chapter 6: Linking Pages 6.1 Understanding the Anchor 6.2 Tutorial: Linking the Pages in a Site 6.3 More Tricks with Links 6.4 Links That Lead to Bookmarks 6.5 When Good Links Go Bad Chapter 7: Designing Better Style Sheets 7.1 Planning a Style Sheet 7.2 Building a Complete Style Sheet 7.3 Improving Your Style Sheet 7.4 Tutorial: Becoming a Style Detective Part 2: From Web Page to Website Chapter 8: Page Layout 8.1 Understanding Style-Based Layout 8.2 Choosing Your Layout 8.3 Tutorial: Creating a Layout with Multiple Columns 8.4 A Few More Layout Techniques 8.5 Putting the Same Content on Multiple Pages Chapter 9: Getting Your Site Online 9.1 How Web Hosting Works 9.2 Domain Names 9.3 Getting Web Space 9.4 Transferring Files to Your Site Part 3: Connecting with Your Audience Chapter 10: Introducing Your Site to the World 10.1 Your Website Promotion Plan 10.2 Making Your Site Search-Engine Friendly 10.3 Registering with Search Engines 10.4 Tracking Visitors Chapter 11: Website Promotion 11.1 Spreading the Word 11.2 Transforming a Site into a Community 11.3 Email Newsletters 11.4 Twitter 11.5 Facebook 11.6 Groups Chapter 12: Adding a Blog 12.1 Understanding Blogs 12.2 Getting Started with Blogger 12.3 Blog Management 12.4 Reviewing Comments Chapter 13: Making Money with Your Site 13.1 Money-Making the Web Way 13.2 Google AdSense 13.3 Amazon Associates 13.4 PayPal Merchant Tools Part 4: Interactivity and Multimedia Chapter 14: JavaScript: Adding Interactivity 14.1 Understanding JavaScript 14.2 JavaScript 101 14.3 Dynamic HTML 14.4 Scripts on the Web Chapter 15: Dynamic Buttons and Menus 15.1 Fancy Buttons 15.2 Choosing Your Approach 15.3 Tutorial: Creating a Rollover Button 15.4 Fancy Menus Chapter 16: Audio and Video 16.1 Understanding Multimedia 16.2 Playing Audio Files 16.3 Showing Video Clips 16.4 Fallbacks for Old Browsers 16.5 Uploading Videos to YouTube Part 5: Appendixes Where to Go from Here HTML Quick Reference HTML Elements HTML5 Semantic Elements HTML Character Entities
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