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Many executives and managers want to create and then dominate new markets. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL.

Produktbeschreibung
Many executives and managers want to create and then dominate new markets. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL.
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Autorenporträt
Peter Meyer (Scotts Valley, CA) is principal of The Meyer Group, a consulting firm that helps businesses create and dominate new markets. He is the author of "Warp-Speed Growth" (AMACOM: 0-8144-0526-6).