Richard Boulton

Creating and Managing a CRM Platform for your Organisation

• Gebundenes Buch

Produktbeschreibung

More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.

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Produktdetails

• Verlag: Gower
• Seitenzahl: 172
• Erscheinungstermin: 25. März 2019
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 431g
• ISBN-13: 9781138335783
• ISBN-10: 1138335789
• Artikelnr.: 56894082

Autorenporträt

Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.

Inhaltsangabe

1. Introduction 2. Target Audience of Book 3. Outcomes of this Book 4.
Overview of CRM Platforms and Data Management Processes and Data Knowledge
5. Implementing a CRM Platform 6. Data Issues & CRM Database Administration
Tasks