Creating and Re-Creating Corporate Entrepreneurial Culture - Salama, Alzira
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In Creating and Re-Creating Corporate Entrepreneurial Culture, Alzira Salama takes the view that entrepreneurship is all too often only considered in the context of new venture creation, small business issues and the profiles and personalities of individual entrepreneurs. The emphasis in her enlightening book is very much on the 'corporate' of its title. Dr Salama focuses on the creation and maintenance of an entrepreneurial management culture that accelerates growth and enhances competitiveness in large organizations.

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Produktbeschreibung
In Creating and Re-Creating Corporate Entrepreneurial Culture, Alzira Salama takes the view that entrepreneurship is all too often only considered in the context of new venture creation, small business issues and the profiles and personalities of individual entrepreneurs. The emphasis in her enlightening book is very much on the 'corporate' of its title. Dr Salama focuses on the creation and maintenance of an entrepreneurial management culture that accelerates growth and enhances competitiveness in large organizations.
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Autorenporträt
Dr Alzira Salama is a management consultant and a senior lecturer at the London campus of the European School of Economics (ESE), where she was Academic Director for four years. She has a PhD in Organizational Behaviour from Lancaster University. Before embarking on academic life Alzira Salama worked for ten years as Management Development Manager for Verolme do Brazil, a large Dutch shipyard, and as an Executive Education specialist at Xerox Corporation. This experience has been fundamental for her understanding of human behaviour issues at the work place. Alzira Salama lectured at Cranfield School of Management. She was a visiting researcher and lecturer at the European Business School (EBS), London and at the London School of Economics (LSE). She has been involved in action research projects, delivered many conference papers and is widely published, winning awards in the process. Her earlier book is entitled Privatization: Implications for Corporate Culture Change.