Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You - Morey, David
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Achieve Exceptional Results and Beat Your Competition
"... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." David Copperfield, American magician
#1 New Release in Organizational Change
First comes the magic, and then the magic becomes the reality
We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others.
Key business strategy secrets from the world's greatest magicians. This…mehr

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Produktbeschreibung
Achieve Exceptional Results and Beat Your Competition

"... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." David Copperfield, American magician

#1 New Release in Organizational Change

First comes the magic, and then the magic becomes the reality

We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others.

Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors a corporate strategist, a former acting CIA director, and a world-renowned magician have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success.

Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.

Learn how to:

Anticipate the next trendsCreate remarkable new productsLaunch marketing and advertising campaigns that will mesmerizeMake dazzling sales presentationsResolve seemingly unsolvable business dilemmasInspire teams with resilient change leadership
If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.
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Autorenporträt
David Morey, founder and Chairman of DMG Global and Vice Chairman of Core Strategy Group, is one of Americäs leading strategic consultants and most sought-after speakers. As a magician, he performs on stages around the world, including at the official Inaugural Balls of the forty-fourth president of the United States, Barack Obama. He is the award-winning author of the The Underdog Advantage (McGraw-Hill) and The Leadership Campaign (Career Press), and for many years served as Adjunct Professor at Columbia University and the University of Pennsylvania. Over the years, Mr. Morey has worked with some of the world¿s top business leaders¿and advised five Nobel Peace Prize winners and eighteen winning global presidential campaigns. His corporate clients include GE, Verizon, Pepsi, Mars, KPMG, Deloitte, McDonald¿s, Microsoft, Nike, P&G, Disney, Visa, The Coca-Cola Company, Linked-in, TPG, American Express, NBC, and many others.