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Revision with unchanged content. This book provides useful approaches to sustainable business practices for business executives, managers, and consultants who have to manage their obligation to the environment and society, while keeping the balance sheet healthy. Based on a research study that has collected data from executives from 102 large, medium, and small Australian firms, it answers the complex questions such as: how much is the strategic value of Environmental Management System (EMS) and Corporate Social Responsibility (CSR)? Are they fads? Do they add value to your company, products, and services? What is the reality check? How to create and sustain business value from your sustainable business activities and how to integrate sustainable thinking in your business strategy? Besides managers, this book is also useful for business research students in universities. As a working template, it shows how to conduct a quantitative research study systematically that includes how to prepare a survey questionnaire, conduct a survey and increase response rate, how to do factor analysis, ANOVA, and bivariate correlation analysis, how to present and analyse your findings and how to write insightful literature review and conclusion.