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"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher.
Small children are regularly captivated by programmes made especially for them - ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests
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Produktbeschreibung
"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher.
Small children are regularly captivated by programmes made especially for them - ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.
Autorenporträt
JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and  Changing Channels: The Prospects for Television in a Digital World (ed., 1998).