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Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

Produktbeschreibung
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
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Autorenporträt
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.