Creating Strategy - Bernard, Michael
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WHY IS WRITING A STRATEGY SO DIFFICULT? Every organisation needs a good strategy, but it's hard to create one. Michael uses real-life experiences to guide you through creating a strategy that works. This book clarifies complex concepts so you can easily implement them in your organisation.

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Produktbeschreibung
WHY IS WRITING A STRATEGY SO DIFFICULT? Every organisation needs a good strategy, but it's hard to create one. Michael uses real-life experiences to guide you through creating a strategy that works. This book clarifies complex concepts so you can easily implement them in your organisation.
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Autorenporträt
Michael is a non-executive director, board advisor, trustee, consultant and school governor. He worked for IBM for more than 30 years, writing marketing and business strategies, before setting up a strategy consultancy, House Of Strategy.