Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.
Inhaltsangabe
Introduction 1. National Socialism and the market 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany 3. Rotary clubs, consumption, and the Nazis' achievement community 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s 5. World War II and the virtuous marketplace Conclusion.
Introduction 1. National Socialism and the market 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany 3. Rotary clubs, consumption, and the Nazis' achievement community 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s 5. World War II and the virtuous marketplace Conclusion.
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