S. Jonathan Wiesen

Creating the Nazi Marketplace

• Broschiertes Buch

Produktbeschreibung

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation ofcommerce and ideology in the Third Reich. Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 292
• Erscheinungstermin: 22. November 2010
• Englisch
• Abmessung: 231mm x 154mm x 19mm
• Gewicht: 400g
• ISBN-13: 9780521746366
• ISBN-10: 0521746361
• Artikelnr.: 32892023

Autorenporträt

S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.

Inhaltsangabe

Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.

Rezensionen

'In this deeply researched and richly argued book, S. Jonathan Wiesen suggests that, rather than illustrating the 'primacy of politics' over the economy, the Nazi marketplace was central to the regime's promise of future consumer abundance, the realization of individual achievement, and the creation of a purified 'racial community.' In addition to highlighting the contradictions in the regime's attempt to reconcile communal and private interests and its pursuit of rearmament and war while satisfying civilian needs, the Nazi marketplace exposed the overlapping desires of business elites and marketing professionals to preserve their autonomy from political interference while advancing the Nazi Volksgemeinschaft.' Shelley Baranowski, University of Akron