A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
1. Preface 2. Part I: Introduction * 1. Considering Viewership * 2. The Terrain of Media Market Research: Partners, Projects & Collaboration 3. Part II: The Battery of Media Market Research Studies * 3. Pilot Testing & Series Maintenance * Appendix to Chapter 3 * 4. Brand Alignment & Derailment * Appendix to Chapter 4 * 5. Talent Testing & Media Research: Gauging Awareness & Connection * Appendix to Chapter 5 * 6. Ideation & Content Co-creation * Appendix to Chapter 6 4. Part III: Rethinking the Viewer * 7. The (Manipulated) Performance of Market Research * 8. A Corrective for Media Market Research & You * Appendix to Chapter 8 5. Acknowledgments 6. Glossary 7. Notes 8. Works Cited 9. Index
1. Preface 2. Part I: Introduction * 1. Considering Viewership * 2. The Terrain of Media Market Research: Partners, Projects & Collaboration 3. Part II: The Battery of Media Market Research Studies * 3. Pilot Testing & Series Maintenance * Appendix to Chapter 3 * 4. Brand Alignment & Derailment * Appendix to Chapter 4 * 5. Talent Testing & Media Research: Gauging Awareness & Connection * Appendix to Chapter 5 * 6. Ideation & Content Co-creation * Appendix to Chapter 6 4. Part III: Rethinking the Viewer * 7. The (Manipulated) Performance of Market Research * 8. A Corrective for Media Market Research & You * Appendix to Chapter 8 5. Acknowledgments 6. Glossary 7. Notes 8. Works Cited 9. Index
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