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Looks at the process by which leaders, as entrepreneurs and strategists, attempt to build and craft the skill-bases of their firms to best create long-term value for their customers. This book examines the foundations of resource-based approaches to management and strategic thinking, and also presents the case histories of four different firms.

Produktbeschreibung
Looks at the process by which leaders, as entrepreneurs and strategists, attempt to build and craft the skill-bases of their firms to best create long-term value for their customers. This book examines the foundations of resource-based approaches to management and strategic thinking, and also presents the case histories of four different firms.