Creative Genius
An Innovation Guide for Business Leaders, Border Crossers and Game Changers
Creative Genius
An Innovation Guide for Business Leaders, Border Crossers and Game Changers
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts.…mehr
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- Produktdetails
- Verlag: Wiley & Sons
- Artikelnr. des Verlages: 19660789000
- 1. Auflage
- Seitenzahl: 400
- Erscheinungstermin: 28. Januar 2011
- Englisch
- Abmessung: 179mm x 177mm x 30mm
- Gewicht: 580g
- ISBN-13: 9781841127897
- ISBN-10: 1841127892
- Artikelnr.: 23355773
- Verlag: Wiley & Sons
- Artikelnr. des Verlages: 19660789000
- 1. Auflage
- Seitenzahl: 400
- Erscheinungstermin: 28. Januar 2011
- Englisch
- Abmessung: 179mm x 177mm x 30mm
- Gewicht: 580g
- ISBN-13: 9781841127897
- ISBN-10: 1841127892
- Artikelnr.: 23355773
perspective, what are the creative talents that enable you to think
differently, better and deeper, to create a better future? 2 Time and space
Exploring the future world, through time travel and whitespaces to find the
best opportunities ... with the spaceships and stardust of Virgin Galactic.
3 Creative minds New thinking for work and life, where ideas are the new
currency of success ... as demonstrated by Nintendo's ultimate game
designer, Shigeru Miyamoto. 4 World changing Seismic shifts that are
transforming your markets, invisible but with immense implications ... like
the new vision for India of Aravind Eye Care. 5 Whitespaces Women and the
elderly, genetics and water, networks and 50 billion devices ... the big
opportunities that demand the creative animation of Pixar. 6 Future back
Start with the impossible, then work out how to make it possible with more
dramatic results ... like Nobel prize-winning entrepreneur Muhammad Yunus.
7 Creativity The extraordinary power of ideas, inspired by jesters and
sages to make new connections and possibilities ... with the elegance of
Donna Karan. 8 Design The fusion of function and form to give new ideas
structure and style ... learning from the 'tae kuk' of the new technology
star, Samsung. 9 Innovation Making the best ideas happen successfully, and
ultimately make life better for people ... with sand dune-running,
cyclone-powered James Dyson. 10 Creative genius Welcome to 'the Genius
Lab', where inspiration meets perspiration, and how this book can help ...
plus the reality distortion field of Steve Jobs. The ideas factory. 11
Getting started The 'fuzzy front-end' of problems and opportunities, dreams
and napkin diagrams ... and the 'grande fromage' of the creative world,
Philippe Starck. 12 Seeing things differently Ideas and imagination
achieved through different worldviews, and by simply getting out there ...
seeing the bigger picture like Tim Berners-Lee. 13 Patterns and paradox
Making sense of the uncertain futures, through pattern recognition and
paradox resolution ... where the future is a little robot, the Honda ASIMO.
14 Future scenarios Building visions of alternative futures that stretch
your vision and sharpen your decision-making ... with rocket scientist to
the stars, Burt Rutan. 15 Deep diving Immersing yourself in the customer
world, through intuition and deep diving to understand more ... like a day
in Mumbai with Ratan Tata. 16 Crowdsourcing Harnessing the power of people,
because many are smarter than few ... creating the wonderful user-generated
T-shirts of Threadless. 17 Extremes and parallels Finding the deviants and
border-crossers, in the margins not the mainstream, and even the Masai Mara
... with the distinctive twist of Paul Smith. 18 Rule-breakers Seizing
discontinuity and disruption, breaking rules and conventions to do things
differently ... oh, and the sheep, sharks and skull of Damian Hirst. 19
Ideation Igniting the power of ideas and hypotheses to stretch, challenge
and imagine better solutions ... with the enlightened teamwork of IDEO. 20
The ideas toolkit Five essential tools to generate better ideas - to
stretch thinking from the future back, and bring together ideas from
different perspectives. The design studio. 21 Design thinking Design as a
mindset for the creative business, one that creates, shapes and
communicates ideas ... like the real man of Apple, Jonathan Ive. 22 Context
reframing Finding your bigger idea by changing the frame of reference by
which ideas are perceived ... like when graffiti becomes artwork with
Banksy. 23 Co-creation Creativity that unlocks the power of customer
'ubuntu' to develop more relevant solutions ... with the push to pull of
Procter & Gamble. 24 Creative partners Collaboration that exploits open
innovation and ideas exchanges with the spirit of 'Koinonia' ... and the
enduring magic of Disney. 25 Experimentation Prototypes and simulations,
accelerating time to market with 'test learn test' ... and the molecular
gastronomy of the world's best restaurant, El Bulli. 26 Concept fusions
Connecting ideas to create better solutions, and articulating the concepts
that will make life better ... inspired by the huge sculptures of Anish
Kapoor. 27 Simplicity Beauty, say the scientists, is in the simplicity of
complexity. And so it is in the real world ... with the eight laws of
digital artist John Maeda. 28 Experience design Experiences add theatre and
passion to products and services, they do more for people ... as Frank
Gehry did for the Guggenheim Bilbao. 29 Evaluating concepts Which are the
winning designs? How to evaluate ideas that have no history and so numbers
are not enough ... and the winning formula of Alessi. 30 The design toolkit
Five essential tools to design better concepts - the practical steps to
turn creative ideas into winning concepts. The impact zone. 31 Launch pads
Accelerating new ideas to market, using the diffusion of innovation, whilst
ensuring you cross the chasm ... and taste the amazing chocolate pots of
Gü. 32 Creative scripts Selling ideas through storytelling, learning from
the hype and hysteria of Apple launches ... and the 'just do it'
advertising of Wieden & Kennedy. 33 Profit models Making sure ideas make
money through innovative business models and effective pricing strategies
... with the commercial flair of Giorgio Armani. 34 Brand propositions
Making ideas relevant and distinctive through propositions that focus on
the key benefits to customers ... like the sports cars that care, from
Tesla. 35 Contagious ideas Capturing the memes and viruses that make ideas
spread, whilst overcoming the 'hype curve' ... like rockstar with more
ideas, Dave Stewart. 36 Market shaping Winning in the vortex of
fast-changing markets through continuous in-market innovation ... with the
relentless persistence of Zaha Hadid. 37 Protecting ideas Copyrights,
trademarks and patents that become your most valuable assets in a creative
world ... and the new entertainment world of Live Nation. 38 Going further
Reaching out to adjacent markets though licensing and franchising to do
more with your creative assets ... like Ed Hardy revolutionary Christian
Audigier. 39 Delivering results Harnessing the value drivers and
performance metrics to ensure that innovation delivers profitable growth
... with the creative rigour of Whirlpool. 40 The impact toolkit Five
essential tools to ensure that the best ideas have the most impact in their
markets ... and to sustain their success over time. Now forward. 41
Creative leaders Recreating the Medici effect, the ability to support and
connect people and partners for extraordinary results ... and the oriental
fashion of Shanghai Tang. 42 Innovation strategy Ensuring that ideas drive
profitable growth through alignment of business and innovation ... as
demonstrated by 'design for business' at Lego. 43 Creative culture Hotspots
and happiness in the innovative organization that embraces change and
imagination every day ... recreating 'the spirit of Enzo' at Ferrari. 44
Innovative processes New product development that learns from the stage
gates of NASA to become open and networked ... and reinventing innovation
at 3M. 45 Creative people Visionaries, border crossers and game changers.
How to ignite the power of creative people ... and create fireworks like
Cai Guo-Qiang. 46 Innovation ventures Ventures and incubators that make
ideas happen faster inside and outside your business ... and Silicon
Valley's most connected entrepreneur, Reid Hoffman. 47 Creative networks
The creativity of people and places and how creative companies come
together to create better ideas ... like the InnovationJams of IBM. 48
Managing innovation Managing the people, projects and portfolios that make
the best innovations happen time after time ... and life in the Googleplex
with Google. 49 Game changing Creative revolutions and the 'X Prizes' that
deliver breakthroughs that normal processes can't ... and the relentless
innovator, Niklas Zennström. 50 Now forward So what will you do today? How
to make your own ideas happen and find your edge in the changing world ...
here's to the crazy ones. Appendix 1 Creative resources. Appendix 2 About
the book. Index.
perspective, what are the creative talents that enable you to think
differently, better and deeper, to create a better future? 2 Time and space
Exploring the future world, through time travel and whitespaces to find the
best opportunities ... with the spaceships and stardust of Virgin Galactic.
3 Creative minds New thinking for work and life, where ideas are the new
currency of success ... as demonstrated by Nintendo's ultimate game
designer, Shigeru Miyamoto. 4 World changing Seismic shifts that are
transforming your markets, invisible but with immense implications ... like
the new vision for India of Aravind Eye Care. 5 Whitespaces Women and the
elderly, genetics and water, networks and 50 billion devices ... the big
opportunities that demand the creative animation of Pixar. 6 Future back
Start with the impossible, then work out how to make it possible with more
dramatic results ... like Nobel prize-winning entrepreneur Muhammad Yunus.
7 Creativity The extraordinary power of ideas, inspired by jesters and
sages to make new connections and possibilities ... with the elegance of
Donna Karan. 8 Design The fusion of function and form to give new ideas
structure and style ... learning from the 'tae kuk' of the new technology
star, Samsung. 9 Innovation Making the best ideas happen successfully, and
ultimately make life better for people ... with sand dune-running,
cyclone-powered James Dyson. 10 Creative genius Welcome to 'the Genius
Lab', where inspiration meets perspiration, and how this book can help ...
plus the reality distortion field of Steve Jobs. The ideas factory. 11
Getting started The 'fuzzy front-end' of problems and opportunities, dreams
and napkin diagrams ... and the 'grande fromage' of the creative world,
Philippe Starck. 12 Seeing things differently Ideas and imagination
achieved through different worldviews, and by simply getting out there ...
seeing the bigger picture like Tim Berners-Lee. 13 Patterns and paradox
Making sense of the uncertain futures, through pattern recognition and
paradox resolution ... where the future is a little robot, the Honda ASIMO.
14 Future scenarios Building visions of alternative futures that stretch
your vision and sharpen your decision-making ... with rocket scientist to
the stars, Burt Rutan. 15 Deep diving Immersing yourself in the customer
world, through intuition and deep diving to understand more ... like a day
in Mumbai with Ratan Tata. 16 Crowdsourcing Harnessing the power of people,
because many are smarter than few ... creating the wonderful user-generated
T-shirts of Threadless. 17 Extremes and parallels Finding the deviants and
border-crossers, in the margins not the mainstream, and even the Masai Mara
... with the distinctive twist of Paul Smith. 18 Rule-breakers Seizing
discontinuity and disruption, breaking rules and conventions to do things
differently ... oh, and the sheep, sharks and skull of Damian Hirst. 19
Ideation Igniting the power of ideas and hypotheses to stretch, challenge
and imagine better solutions ... with the enlightened teamwork of IDEO. 20
The ideas toolkit Five essential tools to generate better ideas - to
stretch thinking from the future back, and bring together ideas from
different perspectives. The design studio. 21 Design thinking Design as a
mindset for the creative business, one that creates, shapes and
communicates ideas ... like the real man of Apple, Jonathan Ive. 22 Context
reframing Finding your bigger idea by changing the frame of reference by
which ideas are perceived ... like when graffiti becomes artwork with
Banksy. 23 Co-creation Creativity that unlocks the power of customer
'ubuntu' to develop more relevant solutions ... with the push to pull of
Procter & Gamble. 24 Creative partners Collaboration that exploits open
innovation and ideas exchanges with the spirit of 'Koinonia' ... and the
enduring magic of Disney. 25 Experimentation Prototypes and simulations,
accelerating time to market with 'test learn test' ... and the molecular
gastronomy of the world's best restaurant, El Bulli. 26 Concept fusions
Connecting ideas to create better solutions, and articulating the concepts
that will make life better ... inspired by the huge sculptures of Anish
Kapoor. 27 Simplicity Beauty, say the scientists, is in the simplicity of
complexity. And so it is in the real world ... with the eight laws of
digital artist John Maeda. 28 Experience design Experiences add theatre and
passion to products and services, they do more for people ... as Frank
Gehry did for the Guggenheim Bilbao. 29 Evaluating concepts Which are the
winning designs? How to evaluate ideas that have no history and so numbers
are not enough ... and the winning formula of Alessi. 30 The design toolkit
Five essential tools to design better concepts - the practical steps to
turn creative ideas into winning concepts. The impact zone. 31 Launch pads
Accelerating new ideas to market, using the diffusion of innovation, whilst
ensuring you cross the chasm ... and taste the amazing chocolate pots of
Gü. 32 Creative scripts Selling ideas through storytelling, learning from
the hype and hysteria of Apple launches ... and the 'just do it'
advertising of Wieden & Kennedy. 33 Profit models Making sure ideas make
money through innovative business models and effective pricing strategies
... with the commercial flair of Giorgio Armani. 34 Brand propositions
Making ideas relevant and distinctive through propositions that focus on
the key benefits to customers ... like the sports cars that care, from
Tesla. 35 Contagious ideas Capturing the memes and viruses that make ideas
spread, whilst overcoming the 'hype curve' ... like rockstar with more
ideas, Dave Stewart. 36 Market shaping Winning in the vortex of
fast-changing markets through continuous in-market innovation ... with the
relentless persistence of Zaha Hadid. 37 Protecting ideas Copyrights,
trademarks and patents that become your most valuable assets in a creative
world ... and the new entertainment world of Live Nation. 38 Going further
Reaching out to adjacent markets though licensing and franchising to do
more with your creative assets ... like Ed Hardy revolutionary Christian
Audigier. 39 Delivering results Harnessing the value drivers and
performance metrics to ensure that innovation delivers profitable growth
... with the creative rigour of Whirlpool. 40 The impact toolkit Five
essential tools to ensure that the best ideas have the most impact in their
markets ... and to sustain their success over time. Now forward. 41
Creative leaders Recreating the Medici effect, the ability to support and
connect people and partners for extraordinary results ... and the oriental
fashion of Shanghai Tang. 42 Innovation strategy Ensuring that ideas drive
profitable growth through alignment of business and innovation ... as
demonstrated by 'design for business' at Lego. 43 Creative culture Hotspots
and happiness in the innovative organization that embraces change and
imagination every day ... recreating 'the spirit of Enzo' at Ferrari. 44
Innovative processes New product development that learns from the stage
gates of NASA to become open and networked ... and reinventing innovation
at 3M. 45 Creative people Visionaries, border crossers and game changers.
How to ignite the power of creative people ... and create fireworks like
Cai Guo-Qiang. 46 Innovation ventures Ventures and incubators that make
ideas happen faster inside and outside your business ... and Silicon
Valley's most connected entrepreneur, Reid Hoffman. 47 Creative networks
The creativity of people and places and how creative companies come
together to create better ideas ... like the InnovationJams of IBM. 48
Managing innovation Managing the people, projects and portfolios that make
the best innovations happen time after time ... and life in the Googleplex
with Google. 49 Game changing Creative revolutions and the 'X Prizes' that
deliver breakthroughs that normal processes can't ... and the relentless
innovator, Niklas Zennström. 50 Now forward So what will you do today? How
to make your own ideas happen and find your edge in the changing world ...
here's to the crazy ones. Appendix 1 Creative resources. Appendix 2 About
the book. Index.
'Those who say you shouldn't judge a book by its cover have obviously not yet come across a nice one. This is a lovely example'. (Management Today, May 2011). 'The book stimulates thinking about options and opportunities for your business challenges in new and different ways.' -- Business Executive, May 2011