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In the twenty-first century knowledge landscape, companies are compelled to compete in a complex and challenging context, transformed by globalisation, technological development, new applications of knowledge and hyper-competition. This new economic landscape requires organisations to perform differently with their knowledge assets to survive and prosper. It has become crucial for organisations to reinvent themselves through new rubrics of leadership, which essentially requires radical change as post-modern perspectives on the knowledge economy emphasise the fluidity, and immediacy of information exchanges that are leveraged through creativity and innovation as the new future sustainable rent.