Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Preface Chapter 1. Building a Foundation for Marketing Success Jeannie Allen Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach Letha Kay Goger Chapter 3. Plano Public Library System: Building a Social Media Presence Brent Bloechle Chapter 4. Creating Campus Buzz with Promotional Videos Heather A. Dalal, Paris Hannon, and Robert J. Lackie Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley Chapter 6. Branding for Relevance: A Public Library's Continuing Campaign for Access Jessica Ford and Jim Staley Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool Jamie Hazlitt Chapter 8. Increasing Library Use: It's a Long Story Erica Thorsen Chapter 9. If You Build It, Will They Come? Marketing a New Library Space Coleen Meyers-Martin and Lynn D. Lampert Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library Heather Nicholson Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach Amanda Piekart and Bonnie Lafazan Chapter 12. "Flipping the Switch" for School Library Advocacy Sara Kelly Johns Index About the Editors and Contributors
Preface Chapter 1. Building a Foundation for Marketing Success Jeannie Allen Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach Letha Kay Goger Chapter 3. Plano Public Library System: Building a Social Media Presence Brent Bloechle Chapter 4. Creating Campus Buzz with Promotional Videos Heather A. Dalal, Paris Hannon, and Robert J. Lackie Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley Chapter 6. Branding for Relevance: A Public Library's Continuing Campaign for Access Jessica Ford and Jim Staley Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool Jamie Hazlitt Chapter 8. Increasing Library Use: It's a Long Story Erica Thorsen Chapter 9. If You Build It, Will They Come? Marketing a New Library Space Coleen Meyers-Martin and Lynn D. Lampert Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library Heather Nicholson Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach Amanda Piekart and Bonnie Lafazan Chapter 12. "Flipping the Switch" for School Library Advocacy Sara Kelly Johns Index About the Editors and Contributors
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