Creative Marketing Tools for Coaches - Good, Sharon
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Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and talents, and then use them to put the word out about their work. The philosophy is that, by using talents and skills that you enjoy using, you're more likely to market on a regular basis. Plus, your natural enthusiasm for what you're doing will come through and attract the perfect clients to you. Readers will learn the basics of doing websites,…mehr

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Produktbeschreibung
Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and talents, and then use them to put the word out about their work. The philosophy is that, by using talents and skills that you enjoy using, you're more likely to market on a regular basis. Plus, your natural enthusiasm for what you're doing will come through and attract the perfect clients to you. Readers will learn the basics of doing websites, e-zines, blogs, podcasts, articles, books, audios, videos, workshops and numerous other tools, from which they can choose the ones that most appeal to them. Extensive resource lists are provided to further investigate and learn to work with selected tools.
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Autorenporträt
Sharon Good, BCC, ACC, CLC, is president of Good Life Coaching Inc., and a veteran Life, Career, Retirement and Creativity Coach based in the heart of New York City. With a rich variety of personal and professional experiences informing her work, she coaches artists to achieve their creative and professional goals and helps individuals from all walks of life create fulfilling lives, unique career paths and enriching retirements. After a 25-year performing career, Sharon co-founded Excalibur Publishing, where she published, wrote and edited books for 16 years. Her book, Managing With A Heart: 222 Ways to Make Your Employees Feel Appreciated, was published by Sourcebooks and has been translated into several languages. She has gone on to self-publish several books and audios through Good Life Press, including The Tortoise Workbook: Strategies for Getting Ahead at Your Own Pace, Creative Marketing Tools for Coaches and Powerful Choices, Powerful Life. As an instructor, Sharon trains life coaches for New York University, The Life Purpose Institute and the Creativity Coaching Association. She has presented personal and professional development classes for numerous organizations, most recently, the 92nd Street Y. Sharon's professional credentials include a BA in Drama and Music from Hofstra University; a certificate in Adult Career Planning and Development from New York University; certification in Life, Life Purpose and Career Coaching from the Life Purpose Institute; and certification in Retirement Coaching from Retirement Options. She is a Board Certified Coach with the Center for Credentialing & Education and an Associate Certified Coach with the International Coach Federation.