William Duggan

Creative Strategy

A Guide for Innovation

• Broschiertes Buch

Produktbeschreibung

William Duggans 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.

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Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 176
• Erscheinungstermin: 9. September 2014
• Englisch
• Abmessung: 221mm x 139mm x 15mm
• Gewicht: 266g
• ISBN-13: 9780231160537
• ISBN-10: 0231160534
• Artikelnr.: 41151369

Autorenporträt

William Duggan

Inhaltsangabe

Part I: Creative Strategy from the Inside
1. From Mind to Method
2. Precedents
3. What's the Problem?
4. Where Do We Look?
5. Creative Combination
6. Resolution
7. Get Organized
8. Kinds of Innovation
Part II: Creative Strategy from the Outside
9. Brainstorming
10. Top Ten
11. Creative
12. Strategy
Part III: References
Creative Strategy at a Glance
Sources
Acknowledgments
Bibliography
Index

Rezensionen

"Bill Duggan tackles the toughest part of the strategy process, the piece you cant find elsewhere: creating the new innovations that power and revitalize great organizations. For everyone who wants to make an impact, for those who want to lead, for those charged with making organizations work, you wont find this material anywhere else. If you read just one business book this year, make it this one-because this one has a process you can apply immediately in your own organization." - James E. Schrager, University of Chicago Booth School of Business