@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
Andrew McStay is a Lecturer in Media Culture at Bangor University. His previous publications include The Mood of Information (2011), Digital Advertising (2009) and Media Studies: Texts, Production and Context (2009, co-authored with Long, Wall, and Bakir).
Inhaltsangabe
1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I¿m with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I¿m with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
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