47,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
24 °P sammeln
  • Broschiertes Buch

Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.

Produktbeschreibung
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
Autorenporträt
Helen Goworek PhD is a Professor in Marketing at Durham University, UK Fiona Bailey is a Senior Lecturer in Fashion Buying at De Montfort University, UK