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Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

Produktbeschreibung
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
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Autorenporträt
Eleonora Pantano is Associate Professor in Marketing at University of Bristol, UK and author of numerous books including Smart Retailing: Technologies and Strategies (2019), Technology and Innovation for Marketing (2019) Internet Retailing and Future Perspectives 2nd edition (2017).