Creativity at Work - DeGraff, Jeff;Lawrence, Katherine A.
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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: _ Understand the creative preferences of organizations, departments, work groups, and individuals _ Identify and compare the different creativity profiles that describe specific purposes, practices, and people _ Produce the desired results by developing the right practices _ Blend creativity practices to…mehr

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Produktbeschreibung
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
_ Understand the creative preferences of organizations, departments, work groups, and individuals
_ Identify and compare the different creativity profiles that describe specific purposes, practices, and people
_ Produce the desired results by developing the right practices
_ Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself
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Autorenporträt
Jeff DeGraff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world. Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.
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