Ros Taylor

Creativity at Work

Supercharge Your Brain and Make Your Ideas Stick

• Broschiertes Buch

Produktbeschreibung

This brand new book from the leading UK psychologist and acclaimed author shows readers how to supercharge their brain, and make their ideas a success in the workplace. Includes case studies of organisations like Google, Apple and eBay.

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With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity.

Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organisations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organisations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 4605
• 1st ed.
• Seitenzahl: 216
• Erscheinungstermin: 30. Juli 2013
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 289g
• ISBN-13: 9780749466664
• ISBN-10: 0749466669
• Artikelnr.: 36401660

Autorenporträt

Ros Taylor is Research Manager at the LSE Truth, Trust and Technology Commission and co-editor of LSE Brexit.

Inhaltsangabe

• • Chapter - 00: Introduction;
• Section - ONE: What is creativity at work?;
• • Chapter - 01: Definitions of creativity;
  • Chapter - 02: Who are creative heroes at work?;
  • Chapter - 03: How creative do you think you are?;
  • Chapter - 04: Your creative style;
  • Chapter - 05: Creativity in organizations;
• Section - TWO: The brain;
• • Chapter - 06: Thinking;
  • Chapter - 07: Impediments to creative thinking;
  • Chapter - 08: The creative thought;
• Section - THREE: Results;
• • Chapter - 09: The creativity at work survey;
• Section - FOUR: Supercharging your workplace;
• • Chapter - 10: Discover adjacent possibles;
  • Chapter - 11: Creative environments;
  • Chapter - 12: Creative skills for the workplace;
• Section - FIVE: The creative process;
• • Chapter - 13: Using a creative process;
  • Chapter - 14: The CREATE process

Rezensionen

"Challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it's vital for UK businesses to foster a creative environment in order to stay afloat." The Online Recruitment Resource