Jacob Goldenberg, David Mazursky, Goldenberg Jacob

Broschiertes Buch

Creativity in Product Innovation

Beschreibung

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.

Autor

Dr Jacob Goldenberg, senior lecturer at the Hebrew University of Jerusalem School of Business Administration, is a leading expert on creative thinking and product development. He has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States, and has worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather and Rapp & Collins. He received a joint Ph.D. degree on this topic from the School of Business Administration and the Racach Institute of Physics at the Hebrew University of Jerusalem, Summa Cum Laude. His bachelor's degree was in aeronautical engineering and his master's degree in mechanical engineering. Jacob published papers in leading journals, including Science, the Journal of Marketing Research, Marketing Science, Management Science, and others.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 240
• Erscheinungstermin: 9. Dezember 2010
• Englisch
• Abmessung: 244mm x 170mm x 13mm
• Gewicht: 422g
• ISBN-13: 9780521002493
• ISBN-10: 0521002494
• Artikelnr.: 22386630