Creativity Inc. - Mauzy, Jeff; Harriman, Richard A.
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Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors.

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Produktbeschreibung
Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors.
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Autorenporträt
Jeff Mauzy is a consultant at Synectics, Inc. and Chairman of Inventive Logic, Inc., a start-up company that develops idea generation and problem-solving software. Richard A. Harriman is Managing Partner and Chairman of the Executive Committee at Synectics Inc., a forty-year-old international consulting firm that specializes in fostering innovation in business.