Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.
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Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation. George Lucas