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This book is a unique collection of some of the latest research from a range of leading creativity researchers. It provides a clear understanding of the concepts, environmental determinants, inter-disciplinary nature and applications of creativity.

Produktbeschreibung
This book is a unique collection of some of the latest research from a range of leading creativity researchers. It provides a clear understanding of the concepts, environmental determinants, inter-disciplinary nature and applications of creativity.
Autorenporträt
Eric Shiu is Lecturer in Marketing at Birmingham University, UK. He specializes in the research and teaching of marketing in general and innovation and creativity in particular. He has published widely in quality journals such as Technovation, Journal of Marketing Management, Service Industries Journal and Journal of Small Business and Enterprise Development