be done by robots and creativity is the numberone skill that keeps you relevant on the jobmarket. Even if science is wrong, it's still greatfun to develop yourself creatively. In CreativityWorks! the authors explain what creativity isand why we are less creative than we would liketo be - blame it on our brains and the way wewere treated as kids at school.In this book you'll practise basic skills to becomecreative and learn how a smart creativeprocess can be designed and executed. Fromthe formulation of a good starting question toresearch methods that will give you great inspirationand insights, and from smart divergentthinking to brilliant idea judgement tools: it's allin there. Furthermore, Creativity Works! givesyou great instructions on successfully prototypingand selling your ideas, solutions andconcepts. Let's beat the robot and work happilyever after!