Credit Cooperatives have been developing and reaching out to different people across the Brazilian states, and bring with them the association of people, democratic participation, transparency, solidarity, autonomy and independence, joint prosperity rather than individual prosperity, and the pursuit of social justice. As instruments of local development, credit unions ensure that resources are recycled within the communities themselves, i.e. the monetary result of what is generated is reinvested in the same place, producing new wealth. Even though credit co-operatives are advancing, they may still be unknown to many, considering that conventional banks are better known for their aggressive marketing and use various communication services to reach people.