Crisis communication at major French companies - Alla, Jean-Donald
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Political and economic operating systems are evolving. Organizations, in their diversity, reinvent themselves in order to remain competitive. In these constant changes, they must take into account their ecosystems which are becoming more and more complex. The media, public authorities, NGOs and populations, etc., are some of its components. They are more demanding and attentive to the actions of companies. In this turbulent context, all organizations are exposed to possible crises: Companies in France are too.Who are the actors in crisis communication? What measures and means should be put in…mehr

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Produktbeschreibung
Political and economic operating systems are evolving. Organizations, in their diversity, reinvent themselves in order to remain competitive. In these constant changes, they must take into account their ecosystems which are becoming more and more complex. The media, public authorities, NGOs and populations, etc., are some of its components. They are more demanding and attentive to the actions of companies. In this turbulent context, all organizations are exposed to possible crises: Companies in France are too.Who are the actors in crisis communication? What measures and means should be put in place to anticipate crises? How can CSR help avoid crises? What to do when a crisis situation arises? How to make your communication credible in times of crisis?This white paper aims to provide a certain number of elements of answers to these questions.
Autorenporträt
Apaixonada por comunicação e marketing, há 9 anos que exploro os ambientes teóricos e práticos destas duas especialidades. A comunicação institucional, a comunicação da marca do empregador, a RSE e a comunicação de crise são áreas em que tenho acumulado competências e conhecimentos.